Introduction to Public Relations

Introduction to Public Relations


Each one of the organizations, no matter how small or large, ultimately depends on its reputation for survival and success.

Consultants, employees, investors, suppliers and journalists can have a powerful impact. They all have an opinion about the organizations they come into contact with – whether good or bad, right or wrong. These perceptions will drive their decisions about whether they want to work with, shop with and support these organizations.

In today’s img_3828competitive market, reputation can be a company’s biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge. Effective PR can help manage reputation by communicating and building good relationships with all organization stakeholders.

Our definition of Public Relations:

Public Relations is about reputation, about your social image – the result of what you do, what you say and what others say about you.

Public Relations is the field which takes care of your reputation, with the aim of earning understanding, support and influencing opinion and behavior. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between company and the public.

Common PR Tools and Techniques used in our team:

Creation and maintenance of a good public image is a complex and ongoing process. Without an effective PR, it is very difficult to get the attention of the target audience and much less to influence their opinion and decisions. But when the relationship with the target group is finally established, it needs to be structured and maintained in order to keep it on a high leimg_4363-2vel.

The process works similar to the interpersonal relationships. When two people lose contact, they pretty much disappear from each other lives no matter how close they used to be. And the same happens with the target audience if the established relationship is not maintained.

In order to build a relationship with the audience and maintain it on a high level, specialists use a variety of tools and techniques. Some of the most common ones used are:

  • Attendance at public events. In order to attract public attention and keep it engaged with a particular organisation or an individual, PR specialists take an advantage of every public event and the opportunity to speak publicly.
  • Corporate Sailing Regatta. 
  • Press releases. Information that is communicated as a part of the regular TV or/and radio program, magazines and other types of mainstream media achieves a much bigger impact than advertisements.  Press release is therefore one of the oldest and most effective PR tools.
  • Product Photography.
  • Newsletters. Sending newsletters – relevant information about the organisation or/and its products/services – directly to the target audience is also a common method to create and maintain a strong relationship with the public.
  • Web Design advice.
  • Blogging. To reach the online audience, PR specialists use the digital forms of press releases and newsletters but they also use a variety of other tools such as blogging and recently, micro-blogging.
  • Social media marketing.
  • Advertising Services.


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